McDonald's 1999 Disney Winnie the Pooh + (Europe)
McDonald's had a promotional toy series in 1999 to celebrate the release of the Pooh: Sing a Song with Pooh Bear on VHS. The series had 8 different backpack clips in the shape of character heads.
A TV commercial is posted below for you:
List of toys you could have gotten:
#1 Winnie the Pooh
One of the bag designs:
A different series was released in Europe the same year: