McDonald's 2017 Kawaii Pickachu Nintendo Pokemon/ Pokemon Go (Japan)

one of the toy series that promoted Sun and Moon
Japan in 2017 ended up with a lot of different Pokemon toys do to the excitement of Pokemon Go that did not get released till much later then most of the world. There was a fear that the servers would not be able to handle all the new players from Japan so the game roll out was delayed for a while.

Image from Nintendo Life Pokemon Go set
The toys were a huge draw for McDonald's causing a massive 23% gain in sales. It is thought that Pokemon acted as a direct marketing tactic attracting kids and adults to collect them all!


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